Introduction to Digital Marketing

• Overview of Digital Marketing: History, evolution, and scope.

• Traditional vs. Digital Marketing: Key differences and advantages.

• Key Concepts: Inbound marketing, content marketing, SEO, PPC, and social media marketing.

• Digital Marketing Platforms and Tools

• Understanding Customer Journey & Funnel

Search Engine Optimization (SEO)

• Introduction to SEO: Importance and how search engines work.

• Keyword Research and Analysis: Tools like Google Keyword Planner.

• On-Page SEO Techniques: Meta tags, title tags, header tags, keyword optimization, and URL structure.

• Off-Page SEO Techniques: Link building, social bookmarking, and guest blogging.

• SEO Tools and Analytics: Google Analytics, SEMrush, and Ahrefs.

Content Marketing

• Content Marketing Basics: Importance and types of content.

• Content Creation Strategy: Blog writing, storytelling, and visual content.

• Content Distribution Channels: Social media, email, and guest posts.

• Content Marketing Tools: Buzzsumo, Canva, and HubSpot.

• Measuring Content Effectiveness: KPIs and analytics.

Social Media Marketing

• Introduction to Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

• Developing a Social Media Strategy: Understanding your audience, setting goals, and creating content.

• Social Media Content Creation: Types of content, scheduling, and consistency.

• Paid Social Media Advertising: Running paid ads on different platforms.

• Social Media Analytics: Monitoring performance with tools like Hootsuite, Buffer, and native insights.

Pay-Per-Click Advertising (PPC)

• Understanding PPC Marketing: Concept and types of ads.

• Google Ads (AdWords): Setting up campaigns, ad groups, and targeting.

• Display Advertising and Remarketing: Banner ads, retargeting, and display networks.

• Bidding Strategies and Budgeting

• Analyzing PPC Performance: Key metrics like CTR, CPC, and ROI

Email Marketing

• Introduction to Email Marketing: Benefits and types of emails.

• Building an Email List: Techniques to grow and segment an email list.

• Creating Engaging Email Content: Personalization, A/B testing, and automation.

• Email Marketing Tools: Mailchimp, SendGrid, and HubSpot.

• Compliance and Best Practices: Understanding GDPR, CAN-SPAM, and unsubscribe policies.

Web Analytics

• Introduction to Web Analytics: Understanding metrics and KPIs.

• Google Analytics Basics: Setting up an account, tracking visitors, and goal setting.

• Analyzing Website Performance: Bounce rate, conversion rate, and session duration.

• Campaign Tracking and Reporting: UTM parameters, attribution models.

• Interpreting Data and Making Decisions

Affiliate Marketing and Influencer Marketing

• Introduction to Affiliate Marketing: How it works, finding partners, and networks.

• Affiliate Marketing Strategy: Commission structures, tracking, and payout models.

• Introduction to Influencer Marketing: Selecting influencers and campaign strategies.

• Building Partnerships and Collaborations

• Measurement and ROI Analysis

Mobile Marketing

• Introduction to Mobile Marketing: Importance in the digital marketing mix.

• App Store Optimization (ASO): Improving app visibility.

• SMS and Push Notification Marketing

• Mobile-Friendly Website Design: Responsive design, AMP, and mobile usability.

• Location-Based Marketing

Digital Marketing Strategy and Planning

• Developing a Comprehensive Strategy: Integrating all digital marketing aspects.

• Creating a Digital Marketing Plan: Objectives, audience, channels, and timeline.

• Budgeting and Forecasting for Campaigns

• Monitoring and Optimizing Campaigns

• Case Studies and Best Practices: Successful digital marketing campaigns

Internship